There are thousands,
even millions of websites on the internet, on any topic or subject.
How do you get your website to be displayed in search results?
How do you get visitors & then a revenue stream from the
activity?
The process of
getting large number of visitors, achieving you website goals
is called Search Engine Results Promotion. This activity consists
of,
-
Search Engine Optimizing
of website (Search engines are non-human software, with
a set of rules & conditions to rank a website. A website
maybe attractive to a human, but it may rank poorly, if
not optimized for Internet search)
-
Search Engine Submission
of website (Sending website information to search engines,
for them to visit the website and show in search results.
If not done systematically in conjunction with optimization,
website may take 3-6 months for listing in internet search
directory)
-
Search Engine Promotion
of website (Promotion is about
Getting to the top and Staying on the top.
Internet is as competitive as the real world. Getting consistent
high ranking in internet searches requires, Tweaking website,
Link building, Directory listing in response to competitor's
website and changes in search engine ranking rules, on a
sustained day on day)
Search Engine Results Promotion
(SERP)
The complete
detailed process of this activity followed by us, is as under.
Step
1. Primary Consultation:
Our
first step to guide your campaign in the right direction depends
on our understanding of your business and online processes.
-
we
understand your requirement and the key areas of your business
to understand the thrust areas of your website which will
help us guide your campaign in the right direction.
-
Understanding
the website structure, navigation and content requirements
if any
-
Analyzing
the Current status of the website on search engines
Step
2.Competitive Analysis:
Based
on the above information we do a competitive analysis to understand
our competition so that we know:
Step
3. Keyword research and target list preparation:
Success
of search engine marketing largely depends on selecting the
right keywords. With the above harvested information and Software
tools ( which guide us in the most used search engine terms
by visitors) we prepare a list of targeted keywords, and finalize
on them on mutual basis.
Step
4. Website Optimization and Content Editing:
It's
time to get down to the nitty-gritty and start utilizing them
within the web pages.
-
Applying
the proposed website structure in terms of links and dynamics
for better search engine indexing.
-
Creating
meta tags in tune with the prepared keyword list (Title,
keywords, Description), after identifying the pages and
their target keywords.
-
HTML
Code optimizing which includes setting up your home page
W3C Compliant, and adding headings, image alt tags and hyperlinks.
-
HTML
Code Clean up and optimization
-
Editing
and copy writing the content to make on page relevancy in
terms of targeted theme
Step
5. Search Engine Submission
Manual
submission of the website to different search engines with a
focus on the most popular engines, such as Google, AOL, MSN,
AltaVista, All The Web, Yahoo! and DMOZ.org.
Step
6. Link Popularity/ Link Building
-
We
conduct extensive research on the Internet to identify relevant
affinity sites.
-
We
then contact them on a one-to-one basis and establish a
dialogue.
-
We
will provide you with linking progress and confirmation
reports as they become available.
-
Guaranteed
quality reciprocal links per month as per the plan.
Step
7. Rank monitoring & tweaking the site accordingly:
At this
point, the only thing left to do is wait for your rankings to
roll in! Usually it takes 3 months for your website to show
up in search engines. If you've paid for inclusion with
the search engines and directories that offer this, you'll start
to see results within a week or two.
We also
monitor at all time for the duration of contract, the optimization
of your web site in order to make/suggest changes according
to new requirements / regulations which may arise from major
search engines. We provide detailed traffic reports covering
page views and visits by day of the week, time of the day, details
on most visited pages, entry and exit pages, referring domains
and other customized reporting and analysis.
Please Note: These Plans do not Guarantee Top 10 Ranking
in search engines as the keywords that you might wish to target
can be very competitive and the work scope defined in the above
plans can fall short.